Principles of direct database and digital marketing paperback the growth of digital marketing is the most important yet unpredictable trend in. Title principles of direct database and digital marketing author galleryctsnetorg franziska wulf 2020 11 29 13 37 03 subject principles of direct database and digital marketing. The authors all bring great expertise across direct database and digital marketing to provide comprehensive compelling coverage of the key theory and debates of the fields the fifth edition includes comprehensive coverage of all recent developments in digital marketing including analysis of the seemingly relentless rise of facebook twitter and other forms of social media. Alan tapps successful textbook principles of direct database digital marketing 5th edition has long been a leading authority on direct marketing and for this 5th edition he is joined by ian whitten and matthew housden for the most up to date book yet